Digital Marketing.
We strategise, create and run digital marketing campaigns across various platforms.
Unlike TV or print, digital marketing offers a uniquely personalised experience, targeted to users who are already searching for your product or service and is far more cost effective.
Pay Per Click
PPC ads put your brand at the top of the search results for relevant queries to your brand and audience.
This valuable advertising real estate can provide an immediate source of targeted traffic to your website.
We work with our clients to achieve their goals, identifying their target audience and keywords, and how to best reach them.
Targeted
We can customise your ads according to your specified locations, time of day to show ads and where your ads are place across the Google network.
Clicks
Only pay when you ads are clicked, no cost for appearing in the search results.
Budget Contol
Set a daily, weekly or monthly budget for your ad spend, we will monitor and adjust campaigns to ensure your budget is not exceeded.
Customer Focused
Your ads will reach the right people at the right time. Turning visitors into customers.
Unique Audience Targeting
Want to only advertise to a certain demographic? We can target searchers based on their age, gender, interests and habits.
Flexibility
Any changes to ads or campaigns can be action immediately, no waiting periods.
Our PPC services includes set up of the Google Ads account, maintenance, keyword research and monthly reporting.
SEO
SEO is the process of obtaining a higher organic position in the search engine results pages.
We optimise your website and content to get your business noticed.
A SEO Audit will be performed on your site to identify any issues that are preventing your site from ranking higher on Google, advise on keywords to use for content and identify any painpoints that are prevent your visitors from converting.
Some factors that influence your SEO:
Content
This huge role in how Google sees your site. Ensure that your content is fresh, relevant, unique and accurate. As well as also being loaded in a logical order, as this also helps your visitors find related content easily.
Mobile Friendliness
With over 50% of all internet searches being performed on mobile, you don't want to miss out! Make sure your website is optimised to work on these devices. Google favours mobile friendly sites.
Page Speed & Performance
We all know how quickly we loose interest in a website that is slow to load, ensure that your website remains as fast a possible.
Accessibility
Your website needs to be accessible for everyone. Perhaps they are on a moving train, have poor internet connectivity, can't play loud audio or are using screen-readers.
Technical Factors
These include your sitemap, robots file, image alt text, and https certificates, to name a few.
User Experience
Is your website easy to navigate? If not, you might be losing out on potential customers. No one wants to spend ages trying to find a page or product.
Our SEO services include maintaining good technical site health, researching keywords and phrases, and monthly reporting on your website performance.
Social Media Advertising
We can target both platforms with one advert.
Social Media Advertising will boost your brand awareness, and quickly convert followers, into customers.
Targeted
We can customise your ads according to your specified locations, time of day to show ads and where your ads are place across social networks.
Budget Contol
Set a daily, weekly or monthly budget for your ad spend, we will monitor and adjust campaigns to ensure your budget is not exceeded.
Customer Focused
Your ads will reach the right people at the right time. Turning visitors into customers.
Unique Audience Targeting
Want to only advertise to a certain demographic? We can target searchers based on their age, gender, interests and habits.
Flexibility
Need to pause a campaign? Make changes to ad copy? These are easily actionable.
Cross Platform
Advertise on Facebook and Instagram from one ad account.
Our Social Media Advertising service includes setup of business pages and ad manager, paid advertising, monitoring and reporting on ads, as well as page audits.
Pricing Structure
We cater to all different kinds of websites and budgets. Our fees are structured on an hourly rate. The amount of hours billed will depend on how many campaigns and ads are being managed.
The first few months will require more hours due to the setup of ad accounts (where necessary), research needed to find the best possible keywords for your brand and audience, as well as making any necessary changes.
Google and Facebook requires payment for ad spend paid directly to them. We will set up your payment details when creating your advertising account.